/
How to Set Up Instant Wins

How to Set Up Instant Wins

How To Create an Instant Win.mp4

 

Here at Zap, we were the first company to offer automated Instant Win competitions. These are usually set up as 'mini prizes' that you can win when entering a competition. They incentivise people to buy tickets early: the earlier they buy the tickets, the higher their chances of winning a prize. A lil bit of urgency works wonders.

Instant Wins are set up alongside your main competition.

To set up Instant Wins, go to your site's back-end and navigate to the left-hand sidebar.

Then:

  1. Go to Products

  2. Choose your Product (that is, your competition)

  3. Change Product Data to 'Competition' if needed, though it should be set to this by default

  4. In the Product Data box, on the left, click 'Instant Wins'

  5. Edit your Instant Win Prize

  6. Click 'Add Prize' (but only do this after you've finished editing!)

⚡Single Prize Competition

If you're only offering one prize, select 'Single Prize'. This could be a physical prize like a PlayStation 5 or a car. If it's a PlayStation 5, type that into the 'Prize Title.' The 'Prize Title, of course, depends on what your prize is. If the prize is a £1 Site Credit, then call it that.

The Ticker Number bar can stay blank, allowing the system to randomly generate a number. But if you're going down the 'number 45 wins the prize!' route, type in '45' to specify that this number is a winning number.

If you wish, add a prize description and image to describe the prize. This will get your players even more excited! Adding a picture will also make your competition — and your brand — look more credible.

Under 'Prize Type,' you'll be able to choose between either 'Credit' or 'Prize.' However, if you're using TrueLayer (via Zap Pay), you'll also have a 'Cash' option.

Finally, set the Prize Value. If this is £1 Site Credit, it'll be 1. If it's a physical prize, like a PlayStation, put the value of the PlayStation (in the video above, this is set to 250).

If you select 'Credit', the value will automatically be added to the customer's account upon winning. The value is helpful in that if you wanted to order your Instant Wins on the front-end of your website, the system would prioritise these depending on their Prize Value. Prizes with the higher value will be at the top, and prizes with a lower value will be at the bottom.

If you're happy with that, the time has come to finally 'Add Prize.'

⚡Multiple Prizes Competition

You can also offer multiple prizes in your Instant Win competition, for example, 100 x £1 Site Credit. When editing your Instant Win Prize, simply select 'Multiple Prizes' instead of 'Single Prize.' You'll then be able to select the number of prizes you want to include. The instructions are the same as when creating a Single Prize instant win competition. After clicking 'Add Prize,' you'll see a list of all the listed prizes on your dashboard.

If you've made any mistakes, don't worry. All you have to do is click the 'Edit' button. You can change the Ticket Number, Prize Type, Prize Title, etc.

Remember, you won't be able to delete the Instant Wins or reduce the ticket numbers after you've published the competition and players have won prizes. This is due to the prizes already being assigned to people. It also keeps you on the right side of GDPR and advertising standards, and makes you more trustworthy!

You do have the ability to upload Instant Wins from a CSV however, we strongly advise against this due to the volume of errors we see. There is a iw-template that can be used however, it has to be adhered to exactly in order to work.The file must be saved using UTF-8 encoding. You can check and convert the file encoding using this tool (upload the file, then scroll down and click 'Download Full Text (UTF-8 encoding)'). If you'd like the system to automatically assign random ticket numbers, leave the ticket number blank in your CSV file.

To learn more about Instant Wins, take a look at these helpful links:

⚡Anything Else We Can Help With?

Please let us know. Our team always has your back, whether it's about setting up an Instant Win competition, designing your website, or building a social media following. We have tips for everything; we are experts in the field, after all. Contact us today.