What Are Linked Products?

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If you want to recommend specific competitions to fans of a particular game on your site, look no further. You’ve got to use a feature called ‘Linked Products’. Linked products are a nifty little upselling tool designed to ensure your customers keep coming back for more.  But what are they?  Here’s a little more information about them, and how you can add them to your competition. 

Linked products are informed suggestions that a website makes when a customer is scrolling. So, imagine you’re online shopping, right? You click on one type of t-shirt, and are shown a little menu of ‘Similar items’, or ‘Frequently Bought Together’. Those are linked products. As a competition business, you can add similar competitions to your website, to inspire future purchases. There are two types you can choose from:

• Upsells - recommendations based on the product a customer is currently viewing

• Cross-sells - products which are recommended based on products currently in the customer’s basket

If you want to know your upsells from your cross-sells and get your BOGOs off the ground, look no further than this: our marvellous, really-very-helpful contact details.