Everything You’ve Ever Wanted to Know About Instant Wins: What They Are, and How to Manage Your Instant Win Competitions
Instant Wins are a great competition type to offer your players. Players are often attracted by the instantaneous nature of the competitions and, therefore, the prizes. But we’re getting ahead of ourselves. Let’s unpack what Instant Wins are and what’s so great about them.
⚡️ What Are Instant Wins?
You’ve come to the right place. Zap was the first digital agency to build an Instant Wins tool. Just sayin’.
Instant Wins involve listing multiple prizes, which players can win instantly—that is, as soon as they enter. Usually, there will also be one big prize at the end, too. This will be more substantial than the prizes won during Instant Wins, and the winner of this will be announced at a Prize Draw, which helps you create a sense of urgency and excitement, building up hype around each of your competitions.
You can have competitions which are entirely Instant Win-based, or you can offer Instant Wins as a smaller part of your bigger Prize Draws.
⚡️ Why Choose Instant Wins?
The great thing about Instant Wins is that you incentivise players to buy tickets throughout the lifetime of the competition. That means you don’t have to wait until the end, when the Prize Draw happens, to see how many tickets you’ve managed to sell.
Instant Wins came about in response to a particular problem faced by lots of competition sites. Customers were entering competitions, and then waiting for the odds to fall in their favour, which isn’t always the most incentivising thing.
With Instant Wins, you get to offer immediacy. ‘Play now, win now: no waiting around’. That creates a real sense of excitement, which encourages conversions among your players.
Plus, because of the way that Instant Wins works, players need to work quickly, too. There is a limited number of Instant Wins available. With every ticket purchased, their chance of winning gets lower and lower, as prizes get snapped up. So, the sense of urgency does half the persuasion work for you.
⚡️ How to Set Up Your Instant Wins
1. Think about how many prizes you want to offer over the course of the competition as a whole – this involves budgetary considerations, and time constraints, as well as your vibe as a competition business.
2. Choose one big prize to offer as your main Prize Draw.
3. Decide how long you want the competition to run for. Then, select a date on which to do the Prize Draw, and close the competition.
4. The Instant Wins winners are predetermined, in so much as the ticket that the user gets may or may not offer a prize — think of it like a raffle. Select as many tickets to be winning tickets as there are Instant Prizes available.
That’s it! Now it’s just about listing your Instant Win competition on your site, with all the relevant info (Draw Date, Prizes available, ticket cost, etc.) in pride of place, where users can see it. Let’s go!
⚡️ Can I Remove Instant Win Prizes From a Competition?
The short answer to this question is: no, you can’t.
The long answer is: once you’ve set your prizes and begun running the competition, you aren’t allowed to change things about it. This includes the Prize Draw date and the type of prizes on offer.
This is a safeguard. It keeps players safe, and your competition site within the rules. Basically, competition regulations want to avoid prizes being advertised and removed during the competition’s running period, because it risks players entering to win prizes that aren’t actually available, when it comes down to it. That’s not a great look. So, we don’t offer the option to remove prizes from a competition once it’s up and running.
⚡️ Everyone’s an Instant Winner!
Instant Wins are a fun and exciting way to engage your players. Of course, the key to any successful site is a bit of variety, and popping a few Instant Win options in for your players can really help keep the hype alive. We can help with that! Contact us today if you want any more support with your Instant Wins. Or, indeed, anything else. We got you.